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SEO (Search Engine Optimisation) - be top of the searches

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SEO Performance: Search engine optimisation is essential for improving a website's visibility in search engine results pages (SERPs) and attracting organic traffic. A quality website is optimised for SEO with well-structured content, relevant keywords, mobile responsiveness and fast loading speeds, making it more likely to rank higher in Google and others.

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The ideal position to be within search engine results is first, with a 39.6% click-through rate (CTR). After the first position, the click-through rate drops dramatically, with second and third getting 18.4% and 10.1% of clicks. By tenth place, results only average a meagre 2.1%.

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However, out of 5.6 billion daily searches – or approximately 2 trillion per year, that is still a lot of clicks! (source: Hubspot, 2024)​

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We have many tools and techniques at our disposal to improve websites, blogs and other information, to first page results in search engine queries.

 

The Snowball Effect: SEO is better than media advertising, because the only way to scale up revenue with advertising is to buy more, thereby increasing your costs.  With SEO you pay a fixed monthly cost, and the first month may increase your visitors by 50%, the second month by 100%, the third month by 150% (examples only). but still paying just the known fixed monthly cost for the service. SEO is a cumulative process, so we don't recommend entering a contract for less than 6 months.

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  • Keywords

       Words/phrases people type into search engines

       Optimise website content with relevant keywords

       Increases chances of appearing in search results

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  • Long-Tail Keywords

       More specific, focused keyword phrases

       Lower search volume but higher intent

       Easier to rank for than broad keywords

       Attract targeted traffic that converts better

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  • Backlinks and Referral Traffic

       Backlinks signal your site's authority and trustworthiness

       Sites with more quality backlinks tend to rank higher

       Backlinks drive referral traffic directly to your site

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  • Crawlability and Indexing

       Search engine crawlers discover and index new web pages

       They follow backlinks from one site/page to another

       Indexed pages are accessible in search results

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  • Anchor Text Optimisation

       The clickable text of a hyperlink

       Optimising with keywords provides context

       Improves relevance and SEO value

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Those are just a few techniques. We could write a whole book on SEO - but we know what we are doing and can give guarantees of positioning on SERPs for given keywords that are relevant to your business. Check out our Social Media Marketing page for further tips and techniques.

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SEO doesn't happen suddenly.

You will see incremental improvements over 1, 3 and 6 month timescales, and it is necessary as a monthly recuring service to keep you in the top positions.

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Typical monthly cost of £500.00 pm and upwards to £10,000.00, depending on your product/service objectives.

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