Pay Per Click / Pay Per Call - advertising with a purpose
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Pay-Per-Click (PPC), is an advertising model where you pay a fee each time your ad is clicked by a user.
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Costs vary depending on the keyword searched for, and this is dictated to us by the search engine companies. We will quote based on the current industry standards.
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Pay-Per-Call (PPCall), is a form of performance-based advertising, where you will receive calls from people who are hot to buy your product or service. Your only job is to convert them to paying customers.
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PPCall is often used in local advertising, particularly for businesses like lawyers, car mechanics or home service providers, where phone calls are a valuable form of lead generation.
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Ad platforms offering PPCall, provide unique phone numbers to you, which are dynamically inserted into your ads. When a user clicks on the ad and calls the provided phone number, the caller comes straight through to your sales team.
Lead generation / sales lead calls can be from £20.00+ per lead, but are better value as a package. For example: 50 leads package at £499.00 per month, based on a 6 month contract.
For more details see our Lead Generation service page.
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These models are very popular because you only pay when a user takes a specific action (clicking on an ad or making a phone call), making them highly measurable and cost-effective forms of lead generation.